How to solve the user’s level of awareness with Chat GPT

Introduction

Do you know what the user’s level of awareness is and how it influences the conversion of your website? Would you like to know how you can improve the user’s level of awareness with an innovative and free tool called Chat GPT? If the answer is yes, keep reading this article, because I will explain everything you need to know about this topic and how you can take advantage of the potential of Chat GPT to optimize your digital marketing strategy.

What is the user’s level of awareness?

The user’s level of awareness is the degree of knowledge and interest that a user has about your product or service. According to the user’s level of awareness, we can classify users into five categories:

•  Unaware user: He does not know that he has a problem or a need, nor that there is a solution for it. It is the lowest level of awareness and the most difficult to capture.

•  Problem-aware user: He knows that he has a problem or a need, but he does not know how to solve it or what options are available in the market. It is the most common level of awareness and the most important to generate demand.

•  Solution-aware user: He knows that there is a solution for his problem or need, but he does not know which one is the best option for him or what benefits it brings him. It is the most prone to compare alternatives and look for information.

•  Product-aware user: He knows that your product or service is a solution for his problem or need, but he is not convinced to buy it or he does not know how to do it. It is the closest level to purchase and the most sensitive to offers and testimonials.

•  Result-aware user: He knows that your product or service will provide him with the result he wants and he is ready to buy it. It is the highest level of awareness and the easiest to convert.

The user’s level of awareness determines the type of content and tone that you should use to communicate with him. It is not the same to talk to an unaware user than to a result-aware user, since their motivations and objections are different. Therefore, it is important to know the level of awareness of the user you are targeting and adapt your message to his needs and interests.

User’s level of awareness and conversion

The user’s level of awareness has a direct relationship with the conversion of your website. The higher the user’s level of awareness, the higher the probability that he will buy your product or service. Therefore, your goal as a marketer should be to increase the user’s level of awareness throughout the sales funnel, from the discovery phase to the decision phase.

To achieve this, you must offer the user the right content at each moment, according to his level of awareness. For example:

•  For an unaware user, you must create content that makes him aware of his problem or need, that educates him about the possible solutions and that generates curiosity about your product or service. You can use formats such as videos, infographics, podcasts or informative articles.

•  For a problem-aware user, you must create content that shows him the benefits and advantages of your product or service over other options, that resolves his doubts and that encourages him to take action. You can use formats such as ebooks, webinars, success stories or comparisons.

•  For a solution-aware user, you must create content that demonstrates

the quality and reliability of your product or service, that offers you guarantees and social proof and that facilitates the purchase process. You can use formats such as testimonials, demos, offers or calls to action.

User’s level of awareness and sales funnel

The user’s level of awareness is also related to the sales funnel, which is the process that a user follows from when he knows your product or service until he buys it. The sales funnel consists of four phases: attraction, consideration, decision and loyalty.

In each phase of the sales funnel, the user’s level of awareness increases, and therefore, the content that you offer him must change. For example:

•  In the attraction phase, the goal is to capture the attention of the unaware and problem-aware users, who are the furthest away from the purchase. To do this, you must create content that provides value, that informs and that entertains them. You can use channels such as the blog, social networks or email marketing.

•  In the consideration phase, the goal is to generate interest and trust in the solution-aware and product-aware users, who are evaluating the different options. To do this, you must create content that guides them, advises them and persuades them. You can use channels such as the web, chat or phone.

•  In the decision phase, the goal is to boost the purchase of the result-aware users, who are ready to buy. To do this, you must create content that motivates them, facilitates them and rewards them. You can use channels such as the landing page, cart or email.

•  In the loyalty phase, the goal is to retain and loyalize the customers who have already bought your product or service. To do this, you must create content that satisfies them, surprises them and involves them. You can use channels such as email, social networks or chat.

How to solve the user’s level of awareness with Chat GPT

Now that you know what the user’s level of awareness is and how it influences the conversion and sales funnel of your website, you may wonder how you can improve the user’s level of awareness with an innovative and free tool called Chat GPT.

Chat GPT is a tool of artificial intelligence that can create texts automatically and naturally. It is based on a model called GPT-3, which is capable of generating texts on any topic from an indication or prompt. Chat GPT can help you improve the user’s level of awareness in several ways:

•  You can use Chat GPT to generate content ideas for each level of awareness of the user. For example, you can ask the chat to suggest titles for articles about your product or service according to the level of awareness of the user you are targeting.

•  You can use Chat GPT to optimize your content for the right keywords for each level of awareness of the user. For example, you can ask the chat to help you improve your title, meta description or excerpt to include the main and secondary keywords.

•  You can use Chat GPT to create original and relevant content for each level of awareness of the user. For example, you can ask the chat to write an article about your product or service following some specific guidelines.

•  You can use Chat GPT to improve the quality and fluency of your content for each level of awareness of the user. For example, you can ask the chat to correct spelling or grammatical errors, simplify the language or add examples or data.

Conclusion

The user’s level of awareness is a key factor to improve the conversion of your website and optimize your digital marketing strategy. To increase the user’s level of awareness you must offer him the right content at each moment according to his degree of knowledge and interest about your product or service.

Chat GPT is a free and innovative tool that can help you solve the user’s level of awareness with artificial intelligence. With Chat GPT you can generate ideas, optimize keywords, create original content and improve the quality and fluency of your content for each level of awareness of the user.

If you want to try Chat GPT and see how it can help you improve the user’s level of awareness with your website, just enter https://chatgpt.com/ and start chatting with artificial intelligence. You will be surprised by what it can do for you.

I hope this article has been useful to you and that you are encouraged to try Chat GPT to improve the user’s level of awareness with your website. If you have any questions or comments, you can leave them below and I will answer you as soon as possible. Thank you for reading me and see you next time.

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