Importance of Keywords in Guest Posts
Use keywords or keyword phrases that naturally match users’ search intent to avoid penalties. Try using long-tail keywords in place of your main keyword in the title tag to make sure it’s unique compared to competitors. And if possible, place it at the beginning of the track. Keywords that users use to find information (as opposed to products, services, or specific pages) are often best for guest posting ideas.
So go to the “Intent” filter and select “Informative.” A long article isn’t necessarily a bad thing. In fact, people don’t usually mind reading long articles as long as they’re interesting and well-researched. However, if you try to expand your material with filler words and unnecessary chatter, it will make your readers stand outand turn them away.
Ideal Length of a Guest Article
If you don’t have anything important to add, it’s better to keep it brief. Plus, time is limited and attention span is short, which means you should ideally stay between 1000 and 1500 words. The search engines also have another entry point to the article about cotton if you link to it in the article about mixing fabrics. John Mueller from Google claims that Google treats links to guest posts as if they were automatically not followed.
You can take advantage of the trend and show off your expertise by offering a guest post on the topic. Follow us to learn how guest blogging trends have developed over the years, the importance of guest post backlinks for SEO and audience engagement, and what strategies you can use to get high-quality backlinks for guest posts. But that’s not all—the search engine is now striving to penalize both publishers and beneficiaries of backlinks from blacklisted guest posts. If you follow the guidelines we’ve set, you may be able to secure a few high-quality backlinks for guest posts on high-authority websites.
Google’s Perspective on Guest Post Backlinks
Guest posts or guest blogs are an extremely effective way to increase your traffic or your customers’ traffic. Since blog posts are likely to educate or inform users, they usually attract higher-quality backlinks. According to management, black hat SEO practitioners had adopted the once noble marketing strategy and were heavily using spam backlinks for guest posts to manipulate Google search algorithms. Despite the potential pitfalls, 43.7% of marketers use guest posts for SEO (at least occasionally), according to a recent Twitter survey.
To create high-quality content that brings in authority backlinks for guest posts, you need to set aside your link building priorities and focus most of your attention on optimizing content value instead. To make the search process easier, you should use Google search operators, which combine your keyword with common phrases for guest bloggers, such as “Write for us,” “Contributing as a guest blogger,” “Guest posting guidelines,” and so on. By choosing the vocabulary, the length of sentences and paragraphs, and the structure of your blog posts, you can make your posts more readable. Despite Google’s repeated rejection of link building from guest posts, the fact is that backlinks for guest posts are still relevant to its PageRank algorithm.
Use the following query to find websites that have been referenced to frequently used guest posting terms (such as “write for us”).
