There is one thing we can be certain of: SEO is a process that needs to be monitored and updated on a regular basis.
However, when should you think about updating your SEO strategy?
In general, your business objectives and intentions will determine how frequently and how much you should revise your SEO strategy.
To be more precise, however, the Google Digital Exam Answers recommend that you update whenever you add a new service or good.
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The Digital Garage’s history
The Digital Garage, a non-profit project from Google, the Interactive Advertising Bureau Europe, and The Open University, has a final exam called the Google Digital Exam.
The opportunity to learn the fundamentals of digital marketing is provided by this free training in digital skills, which includes tutorials. Participants who successfully complete the course are awarded a certificate from Google after passing the final exam.
Reasons to Update Your SEO After Adding New Services or Products
Let’s examine the reasoning behind this response. The rationale behind updating your SEO strategy after introducing a new good or service is fairly straightforward.
When you add a new good or service, you will be aiming your website at a new audience.
You should conduct a keyword search, optimize your content, and add backlinks—in other words, use SEO—to match the search intent.
You would be missing out on opportunities that could jeopardize the success of your new product or service if you added the new offering without updating your SEO strategy.
How to Revise Your SEO Strategy
Let’s examine the fundamental components of both on-page SEO and off-page SEO in order to properly update your SEO plan.
As the name implies, on-page SEO refers to the elements of your website that are directly under your control, whereas off-page SEO refers to SEO factors that take place elsewhere, such as social media and backlinking.
The Components of On-Page SEO
Keyword Search
A keyword search is the process of figuring out what words or phrases customers can use to find your goods or services on search engines.
The next step is to incorporate your chosen keywords and phrases into your content once you have a finalized list of them.
In essence, keywords make it easier and quicker for customers to find your new product or service.
Understanding your customers’ behavior by performing a keyword analysis will greatly assist you in attracting both new and returning customers.
Boost Your Content
You need to add fresh content. to your website whenever you introduce a new service or product. Don’t forget to keep older content consistent with new content as you add new content.
A well-organized website is simpler to navigate and improves user experience. Second, engaging content by itself is insufficient to succeed in the search engines.
Make sure to include the following SEO components: tags, headers, meta-titles, and descriptions. Add links to your new product or service in older content and vice versa as another SEO best practice.
The Components of Off-Page SEO
Social Media
There are no signs that social media will slow down, and more and more companies are using these sites to advertise.
You can interact with your audience, advertise a new product or service, and build backlinks by sharing content on social media.
Linkbuilding
Backlinks are references to your website found in the text of other websites.
These backlinks can boost website traffic, but they can also help your company appear more credible because they point to an authoritative website.
This is particularly helpful in increasing the credibility of a new good or service. Additionally, posting a link to your new content on a website has great promotional value and can help you draw in new clients.
